Concept

It is noticed these days that traditional artisanship, merchandise and art, which were produced through Japanese unique outlook on nature, observation of people’s life value and aesthetic feeling over a long period of time in the history, have been credited with renewed recognition and are widely in use in the modern way of life. The design, functionality and efficiency are featured elements of the creativity, that are now enthusiastically looked upon not only in Japan, but world-wide, resulting in a sort of social phenomenon known as “Cool Japan.”

The “Cool Japan Online” will send out to the world what is all about “Cool Japan” with the most updated touch directly from Japan, along with latest information and sensational products in market at this moment. It offers, at the same time, opportunities of your interactive communication at the information community site getting Japan and the world broadly linked up.

It is our earnest wish that “Cool Japan Online” will prompt as many guests as possible from around the world to become interested in Japan Today, and take it over into part of your actual life style.